I read an article recently by Om Malik that spoke to a real-world situation where technology was moved to the back and the human impact was highlighted. I wrote to him that in my 30 years of working in technology and trying to explain to friends and my wife what I “do for a living”, his article described if not what I do, what I like to think I help do for clients. It’s a personal story about a grandmother and her being able to actually see and hear her grandchildren half a world away in a conversation on an iPad. It wasn’t about the broadband speed and pixel resolution of the camera, it was about the joy a grandmother felt seeing her grandchildren and being able to see them more without anyone getting on a plane and traveling for hours. A simple touch of a button and magically it just happened. The need wasn’t to understand how. The need was just have it happen and be able to make it happen again and again. Focus on what’s important – talking to your client, improving your product or service, or……just talking to your grandchildren half a world a away. Here’s the image from his article that speaks volumes. Yeah, that’s what I like to think I help people do.