I did a quick search on the meaning of unplugged and it returned, “(of pop or rock music) Performed or recorded with acoustic rather than electrically amplified instruments”. When I hear the word, it conjures up memories of watching Rod Stewart or James Taylor sitting in a small round with a listeners just feet away enjoying the music. Now that I’ve just exposed how old I am by naming those two performers, let’s fast-forward to today. Unplugged today has a whole different meaning, especially in the world of technology. The acceleration over the past 5 years has been astonishing. The iPhone ushered in a whole new realm of possibilities of what users could access at the tap or swipe of a finger. Others followed and then came the iPad and other tablets. Instant on access via 3G, 4G, or wi-fi to access the internet where websites, company files, email, and just plain information were stored. Gartner’s 2012 predictions report says,
“Mobility offers new access channels to applications and data, and at the same time provides end users with a wide variety of device choices. The combination of cloud, social computing and mobility can be used to increase geographic diversity and raise the productivity of virtual teams. Users expect to get access to personal, work, business applications and data from any device, anytime and anywhere.”
….data from any device, anytime, anywhere. Recall the AT&T commercial years ago that showed the guy sitting on the beach and they asked the question, “Imagine being able to fax from the beach”? Most of us answered with a resounding, NO THANKS! Today, imagine going anywhere without being unplugged, but still in touch. I feel a song coming on played on that acoustic guitar.